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They were a third-rate in basketball"- Despite making over $1 billion from Nike, Michael Jordan was actually hesitant to sign with the iconic brand
Who was the first non athlete to sign a sneaker deal with Nike? - YouTube
Zion Williamson unveils his first signature shoe as Jordan Brand's first Gen Z signature athlete : r/nba
Nike Officially Introduces the Ja 1, Ja Morant's First Signature Shoe | Complex
April 2009: Nike releases its first non-athlete collaboration with a rapper,... - Capital XTRA
The Power behind the Non-athlete celebrity endorsement deal | by Lesetja Thema | Medium
ESPN - The first two high school athletes to sign an NIL deal with Nike: Alyssa and Gisele Thompson 👏 More: https://es.pn/3wnu7b7 (📸 alyssthomp, giselethomp/Instagram) | Facebook
How Nike has defined what's 'cool' for 40 years | BusinessInsider India
Nike's first signature shoe athlete may surprise you - oregonlive.com